Knowledge Archive
This page contains a growing list of checklists and information
DRTV marketers can use to improve their odds of success.
The Fabulous Five
This list of product screening criteria updates and improves on The Divine Seven.
»
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The SciMark Seven
This campaign evaluation tool combines and builds on The Divine Seven and
Tried & True Techniques.
»
Download the PDF
The Divine Seven
This product evaluation checklist can help determine if a product is
right for DRTV.
»
Download the PDF
Tried & True
Techniques
This checklist for commercials features 10 proven techniques for DRTV
success.
» Download the PDF
Laws of Scientific Advertising
Summarized here are 16 proven laws of advertising laid out by master
marketer Claude Hopkins in 1923.
» Download the PDF
SciMark Reading List
Want to become an expert in scientific marketing? Start by reading these
books.
» Download the PDF
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