About Us

SciMark specializes in short-form direct response television (DRTV) advertising.

Click here for a list of services.

SciMark's founder is Jordan Pine, a well-regarded DRTV expert who has helped launch more than 200 products, many of which have become well-known brands. These include Finishing Touch and MicroTouch, Smooth Away and the HD Vision line of sunglasses.

Jordan is also an industry leading blogger (at scimark.blogspot.com) and manages a LinkedIn professionals’ network for DR executives that has more than 1,800 members. Prior to SciMark, Jordan served five years as vice president of marketing for IdeaVillage Products Corp. In that role, he helped grow the company from $50 million in sales to more than $150 million in sales (read more in Jordan's blogger bio).

About Our Name

SciMark stands for Scientific Marketing. The term “scientific marketing” is a variation of a term coined in the 1920s by the founding father of direct marketing, Claude Hopkins. In his booklets "My Life In Advertising" and “Scientific Advertising,” Hopkins laid out 16 proven laws of advertising based on the realization that: "Every ad is surrounded by countless appeals. Every effort involves much expense. The man who wins out and survives does so only because of superior science and strategy." This is SciMark's guiding principle.